About Dubai Fashion TV
In the context of an extreme segmentation of the television market, we believe that a niche TV channel is the right way to go. Noting the trend that TV viewers use the remote control more often than ever in order to watch programmes at a time of their convenience, we are confident that advertising on a niche channel is a truly efficient strategy for businesses across industries.
Upon launching DubaiFashionTV we had two purposes in mind – to offer the citizens and visitors of Dubai the best viewing experience and provide local businesses with a platform that suits their marketing purposes. We aim at true value for viewers and increased sales for advertisers.
At DubaiFashionTV we employ top-notch broadcasting equipment. Our broadcasts are in HD, which guarantees that the quality of the content will be preserved, so that it achieves appreciably positive effect on viewers.
DubaiFashionTV is dubai’s first online fashion channel. We celebrate fashion as a positive influence while also examining industry practices and raising awareness of the fashion industry’s most pressing issues. We aim to show that change is possible and encourage those who are on a journey to create a more ethical and sustainable future for fashion.
We believe in a fashion industry that values fashion designers, fashion environment, fashion creativity, fashion Shows , fashion weeks, fashion Awards and profit in equal measure. DFTV try to always be bold, provocative, inquisitive, accessible and inclusive. Also tend to avoid negative protesting, victimising and naming and shaming.
We want to unite people and organizations to work together towards radically changing the way of fashion glamour, beauty and life style. We believe that collaborating across the whole value chain — from farmer to consumer — is the only way to transform the industry. Our mission is to bring everyone together to make that happen.