Fashion was Amazon India’s fastest growing category in 2016 and the e-commerce giant is seeking to turbo-charge its growth by enhancing the online shopping experience.
Amazon India on Wednesday formally launched its fashion imaging studio in Gurugram, its first in India and the third globally after New York and London, as part of its efforts to enhance the online shopping experience for the customer.
Called BLINK, the studio is spread over 44,000 sq.ft and has 16 individual high-tech photography bays, apart from a large editorial suite, video editing facilities and creative spaces.
Amazon Fashion allows its customers to browse more than two million fashion products from specially curated stores for apparel, shoes, jewellery, handbags, luggage, and watches.
“At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we’ve made for this studio in terms of technology, scale and talent are designed to deliver high-quality imagery that inspires and educates our customers,” Arun Sirdeshmukh, Head, Amazon Fashion India, said in a statement.