Lahore, April 30, 2017: HUM Awards as known for creating a legacy of entertainment with indomitable efforts triaged its PEL 5TH HUM Awards 2017 powered by QMobile –the biggest entertainment evening of the year. An ensemble of stalwarts from different allied fields, ranging from broadcast community to fashion fraternity. From veteran musicians to emerging actors and from visionary directors to style gurus, all were there to grace the most stylized and grand event witnessed.
Bestowed by HUM Television Entertainment with a success of four HUM Awards in credit with excellence in television programming, the most beguiling cogitated golden statue of Pakistan was hosted in Lahore after a triumphant show in Karachi last year.
To amply employ a cliché, we’ve seen HUM Awards to grow from a hatchling to a swan. Who knew the off-centre thought of celebrating Pakistan Drama industry by Ms. Sultana Siddiqui (President HUM Network) will be here to stay and sustain.
Last night, television’s biggest stars headed over to Expo Center Lahore for the 5th HUM Awards 2017. Vaticinators near and far have made their best guesses but HUM Awards is also known for its fair share of snubs and surprises. You can always expect surprises at this event but knowing where to expect them is the trick. This year they came early and often.
5th PEL HUM Awards saw an amazing presentation of Pakistan’s brightest faces that will hold sway over the next few decades, the people who are destined to shape the Pakistan Entertainment Industry – culmination of mega celebration and performances that brings Pakistani drama to the world.
The quintessential red carpet of any happening affair is undoubtedly an icing on a multi-layered cake and the pizzazz photographs the cherry on top. The prepossessing celebrities walked down the red carpet in their best with a glitter all over the place interlaced with elegance and glamour; staggering fashion being the order of the day. It won’t be erroneous to allude to the opulent stage of HUM Awards set up to the finesse in the history of Pakistan award events with attention to every detail and the singular graphical presentation. The show stopping décor and cascading crystal curtains didn’t fail an inch to amaze the audience and add impact to this event. Fugitively – the one of the kind, look found in the vintage film musicals.
HUM is known for entertainment and it’ll be all well to say how suavely it has fabricated the solder with the international world of entertainment. The oozing allure and grandeur of 5th HUM Awards kicked off lambently with the international dance troupe BNF from UAE taking over the stage, nudging us with the breathtaking high volt performance.
How astute of the show director to keep the rundown of the show by hitting the trail with the farce segment to draw the heed of the audience and that too with the maestro Yasir Hussain, who knows his business quite too well and is here to stay in this show business with sustainability for years. It would be unjust not to mention the impeccability of the hosts of the event here who have done scrupulously for themselves in the industry in just a span of few years but with a dedication worth the mention. It is because of Mikaal’s good looks and his charismatic calm personality that he bagged the hosting of HUM Awards the third time and his on-stage confidence and great sense of humor being the order of the day alongside the wonderful addition to the Pakistan Entertainment Industry, Hareem Farooq the stunning gal next door with dense meaningful eyes, unfathomable eye brows and hair casting down through her shoulders.
Music, being the first category to unfold with – Best Music Single Popular, presented by Hadiqa Kiyani and Mr. Azam Mirza –GM Suzuki was bagged by Qurat-ul-Ain Baloch for Saiyaan whilst Best Music Video Popular, presented by the soulful and eloquent themselves respectively, Zoe Viccaji and HSY was won by Suhaib Akhtar.
OST’s matter a lot in the overall exposition of the serial being aired on television and is commonly discerned by the viewers to a great degree and Mann Mayal successfully earned its award for the Best OST presented by Nadia Hussain and Feroz Khan.
Remembering the gone; 5th HUM Style Awards paid a tribute to Junaid Jamshed. Headed to a somber note with an ode to late Junaid Jamshed (who passed away in a tragic plane crash) by his sons and Salman Ahmed on “Junoon Se” was a gist that yawped that his legacy will live on. Junaid Jamshed undoubtedly helped revive the Pakistani pop music with his soothing voice and rose fame across the world. His love for the country was so big that it has given us an anthem like ‘Dil Dil Pakistan’, which will live on to be an inspiration for every Pakistani.
Where HBL Special Award was presented to Samina Baig by Mr. Naveed Asghar, the Best Actor (Male and Female) Award – Soap was received by Hammad Faruqi and Sanam Chaudhry respectively. Best Soap was won by Haya ke Daman Main by MD Productions.
Where actor Shahroze Sabzwari is considered regular when it comes to performing, the actress Sehrish Khan was a well structured surprise to the audience, for how well this lady shakes the leg.
Glitz, Glamour and recognizing talent is one of the centerpieces of HUM Awards, the Best New Sensation Award went down to Kubra Khan while the Best Child star Award to Arisha a.k.a Zebo was like a cherry on top. The Best Telefilm award was bagged by Chaman Ara.
It was a fantastic night of racy performers, some of them a lot of fun like Mehwish Hayat’s performance – it was by far most rousing stage performance witnessed that evening. However, the most dhuaandaar (steamy) performance of Finale belonged to Reema Khan who set the stage on fire as she arrived to move on the songs so gracefully that the crowd went “Woah”! Where it was a long wait to Reema’s performance, the highlight remains how effortlessly she performed with minor pre rehearsals. She whirled and twirled – those jhatkas and thumkas!
“The modernity of yesterday is the tradition of today, and the modernity of today will be tradition tomorrow.” These lines by Jose Andres sum up all too perfectly the annual tradition of HUM Network of recognizing the veterans by Life Time Achieving Award Category presented by Ms. Sultana Siddiqui. It was indeed the deserving Farida Khanum to have had given appreciation of her work and efforts for Pakistan Entertainment Industry.
Paras Masroor and Sania Saeed for Sang-e-Mar mar bagged their HUM Award for Best Actor in a Supporting Role – Male and Female respectively whereas it was a triumph for Ahsan Khan who bagged Best Actor in a Negative Role for Udaari.
Where every award show in the country tries to bring the solitary element to their show, HUM Awards not bashful, presented the most soulful experience for the audience with the midas touch of this tender generation featuring the Musical Ensemble with Sajjad Ali’s live performance for the first time along with the sensational Ali Sethi, Momina Mustehsan and Asim Azhar. The spot light of the show metastasized with the segment.
Most Impactful Character in Serial was presented by the talented Junaid Khan, Iffat Omer to Bushra Ansari for Udaari and Nouman Ejaz for Sang-e-Mar mar and Mustafa Afridi picked the trophy for the Best Writer Drama Serial for his work in Sang-e-Mar mar. Best Director Drama Serial was presented by to Muhammmad Ehtisham Uddin for Udaari.
Another high spot for the celebration of Pakistan Entertainment Industry at PEL 5th HUM Awards powered by QMobile 2017 was Marium Aurangzeb (Information Minister) taking over the pizzazz platform to present the recognition award to Pakistani films making their mark the previous year including Actor in Law, Jaanan and Mah-e-Mir. The Minister promoting the Pakistan entertainment fraternity announced about her efforts for the promotion and placement of Pakistan on the cultural map of the world along with sheer attempt to consider introduction of microfinance schemes and exemption from taxes for the film makers.
Patently Ahsan and Kubra Khan’s performance obtruded on stage with a lot of fun, the rise to dance and those thumkas. This new girl in town’s got confidence.
The Best On-screen Couple – Popular was won by non-other than the audiences favourite Maya Ali and Hamza Ali Abbasi whilst the Best Drama Serial – Popular award was bagged by Udaari. The Best Female and Male Actor – Popular category had a mix of actors who have perfected their own style. But Mahira Khan and Hamza Ali Abbasi gets bigger and better every year and their claim to the trophy is inarguable which was presented by Vaneeza Ahmed and Mr. Zeeshan Akhtar (Q-Mobile).
The night belonged to Sajjal Aly winning Best Actor(Female) Drama Serial Jury Award at the night of glamour shebang. Where Farhan Saeed and Urwa Hocane stars appear to set in motion winning the Best On-Screen Couple Jury award. Udaari bagged the Best Drama Serial Jury. As for Best Actor (Jury) who else could have won it but the man for all seasons: Ahsan Khan.