Fashion

PFDC L’Oréal Paris Bridal Week 2017: Day-2

The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented Day-2 of the seventh consecutive PFDC L’Oréal Paris Bridal Week 2017 – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2017-2018.

Enlarging the scope of the bridal platform, this year at #PLBW17 the council welcomed two distinct set of shows: In the early evening, the PFDC brought to fashion week bridal and trousseau shows for popular, commercially acclaimed brands.  Later in the evening, the PFDC presented shows from luxury design houses.

The second day of #PLBW17 started with early evening bridal showcases featuring Jeem by Hamza Bokhari, Sara Rohale Asghar, Ahmad Sultan and Faiza Saqlain. This was followed by evening bridal showcases featuring a solo show by Sana Safinaz followed by a grouped show comprising of Misha Lakhani, MAHGUL and Sania Maskatiya, as summarized below.

This year, the L’Oréal Paris team will also redefine both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Excellence Crème products. The participating bridal week hair and make-up styling team for #PLBW17 will be N-Pro/NGENTs.

Indeed in continuation of the #BeautyMeetsFashion platform each season, this year L’Oréal Paris Makeup collaborated with international makeup expert Saima Bargfrede to create and define distinct bridal makeup looks for the season. Additionally, L’Oréal Paris continues its engagement of the bridal week platform with their runway to point-of-sale collaboration, this year with Ali Xeeshan, on their critically acclaimed Excellence Crème Ambassador of Fashion platform which was revealed on the first day of PFDC L’Oréal Paris Bridal Week.

In terms of further patrons and sponsors, the success of PFDC L’Oréal Paris Bridal Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, this year the PFDC welcomes Ehsan Sehbai at the helm of Shaheen Airlines as the Black Carpet Sponsor and Airline Partner; Dewan Motors, importers of BMW in Pakistan as the Luxury Automobile Partner and Careem as Transportation Partner, Dolce Vita as a Lifestyle Sponsor, Borjan as the Official Footwear Partner, Aquafina as the Official Beverage Partner and Papercut as the Official Printing Partner.

PFDC L’Oréal Paris Bridal Week [#PLBW17] is being directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, Geo Television Network as the official Media Partner and Radio1 FM91 as the official Radio Partner and security by PEL with media management by Lotus Client Management & Public Relations.

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