We all know that Pakistan’s fashion industry is booming since the last few years but it’s about time the rest of the world know it too. The show was the part of a series of events planned by the High Commission to celebrate the 70th independence anniversary of Pakistan throughout 2017.It aimed to introduce Pakistani culture to the western audience–a much needed lens and direct access for London and the UK consumers
“It was a great experience. The actual venue was breathtaking , and the whole ambience was beautiful. It was a real treat to show our clothes at Lancaster House. So proud to be part of Pakistan’s 70 year celebration.”
London is one of the most supportive capitals in the world to the creative industries and always felt like there is an initiative available to me to help fashion business.